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“The back story on front page economics.” These accessible essays cover the basics of economic topics, with a separate version for use in the classroom. Special “Focus on Finance” essays cover personal finance.


2017


(Posted 2017-04-03)

Advertising: Dollars and Decisions

by Jeannette N. Bennett

This lesson received the 2017 Excellence in Financial Literacy Education (EIFLE) Award for Education Program of the Year.

Consumers see or hear thousands of advertisements each day. The April 2017 issue of Page One Economics: Focus on Finance reviews advertising history and strategies ads use to create demand and influence consumer tastes and preferences.

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